Challenge

In the world of shipping, the ports of Los Angeles, Long Beach and New York/New Jersey are in a class by themselves in terms of size and volume. So the number-four port is a coveted position and indicative of prominence in global trade. Savannah, the nation’s sixth-busiest port, had its eyes on that prize.

Solution

Partnering with the Georgia Ports Authority (GPA) since 2006, our strategy of communicating clear, concise advantages has spoken with equal authority to both shippers and carriers. We then collaborated with GPA to position it as a viable alternative to the West Coast for emerging Asian markets. And we continue to review the competitive landscape, recently launching a new campaign – We Do More Than Other Ports – presenting GPA’s irrefutable facts and undeniable advantages.

Georgia Ports Authority
Georgia Ports Authority
Georgia Ports Authority
Georgia Ports Authority
Services provided:

Audit: Discovery, Research, Marketing audit, Customer audit, Competitive audit/analysis, Audience profiles

Strategy: Brand positioning, Brand architecture, Key messaging, Digital strategy

Creative: Brand identity, Brand guidelines, Brand language, Website design, Website development, Integrated marketing campaign, Sales collateral/support, Tradeshows, Web metrics

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