While healthcare providers offered plans to fit “everyone,” Avivia Health was the newcomer with customized solutions. But Avivia had to speak to employers, health plans and consultants with equal authority for market penetration.
We worked to separate the Avivia brand from the healthcare clutter and build its identity, simplifying language to craft easily digestible information that not only highlighted company advantages, but also delivered clear benefits to target audiences. New designs established Avivia’s unique visual presence. Through integrated marketing, Avivia’s sales force now had the tools needed to effectively communicate and convert those dissatisfied with the healthcare status quo.
Audit: Discovery, Research, Marketing audit, Customer audit, Competitive audit/analysis, Audience profiles
Strategy: Brand positioning, Key messaging
Creative: Brand language, Email marketing, Integrated marketing campaign, Sales collateral/support, Tradeshows